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Safer
Vehicle Choices

Save Lives.

After many years seeing the number of lives lost on our roads decrease, concerningly, this trend has reversed. The number of Australians and New Zealanders dying on our roads is increasing.

This concerning shift highlights the need for a redoubling of efforts across all facets of road safety, where enhanced community awareness of the importance of vehicle safety is vital.

Who survives? Watch.

The background.

As Australasia’s authority on vehicle safety, ANCAP has explored possible reasons for this shift, with recent analysis of the Australian registered light vehicle fleet revealing:

  • older vehicles are over-represented in fatal vehicle crashes, and

  • the average age of a vehicle involved in a fatal crash is increasing.

Across 2015, 2016 and 2017, the average age of registered vehicles in Australia (passenger vehicles and SUVs) remained constant at 9.8 years, yet:

  • In 2015, the average age of a vehicle involved in a fatal crash was 12.5 years.

  • In 2016, the average age of a vehicle involved in a fatal crash was 12.9 years.

  • In 2017, the average age of a vehicle involved in a fatal crash was 13.1 years.

The oldest vehicles (those built 2001 or earlier) account for 20% of the fleet, but are involved in 36% of fatalities. In contrast, the newest vehicles (those built 2012-2017) account for 31% of the fleet, but are involved in just 12% of fatalities.

The rate of fatal crashes per registered vehicle for the oldest vehicles is four (4) times higher than that of the newest vehicles.

What’s your ANCAP?

The campaign.

The 'Safer Vehicle Choices Save Lives' campaign has been produced to evoke community awareness and active consideration of one of the contributing factors to road fatalities - vehicle age and relative safety - and the effect safer vehicle choices can have on reducing road trauma. A ‘mistake’ on the road – whether it be yours or someone else’s – can be fatal, and the campaign aims to convey this.

View the campaign launch media release here.

The ANCAP television commercial and associated campaign materials bring to life the crash test between a 1998 Toyota Corolla and its current day equal, a 2015 Toyota Corolla, following Anne and Michael as they both start their days, oblivious to their imminent interaction – where one survives, and one does not.

Watch now and find out who survives.

Campaign assets.

The ‘Safer Vehicle Choices Save Lives’ integrated communications campaign offers ANCAP members, media outlets, journalists and other road safety users and stakeholders the following for download and use.

Print advertisements

Full page — 210mm x 297mm  

Half page — 210mm x 148.5mm  

Quarter page — 105mm x 148.5mm  

Television commercials

TVC1# — 'Anne & the older car' — 30 seconds  

TVC2# — 'Michael & the newer car’ — 30 seconds  

TVC1# — 'Anne & the older car' — 45 seconds  

TVC2# — 'Michael & the newer car’ — 45 seconds  

Combined feature video — 60 seconds  

Digital billboard

Static — 2000px x 608px  

Digital advertisements

Leaderboard — 728px x 90px  

MRec — 300px x 250px  

Social media

Rectangular Tiles — 2480px x 1754px  

Taxi advertisement

Rear Window — 192.02mm x 125.98mm  

Bus advertisements

Full Back — 2400mm x 2400mm  

Shelter — 985mm x 1480mm  

Poster

Portrait — 420mm x 594mm  

Postcard

Landscape — 210mm x 148.5mm  

Email signature

Block — 3033px x 375px  

Desktop background

Standard — 7000px x 4375px  

Enquiries.

For campaign enquiries please contact:

Rhianne Robson Director – Communications & Advocacy

+61 (0)2 6232 0206

ancap@ancap.com.au

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