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As Australasia’s authority on vehicle safety, ANCAP has explored possible reasons for this shift, with recent analysis of the Australian registered light vehicle fleet revealing:
older vehicles are over-represented in fatal vehicle crashes, and
the average age of a vehicle involved in a fatal crash is increasing.
Across 2015, 2016 and 2017, the average age of registered vehicles in Australia (passenger vehicles and SUVs) remained constant at 9.8 years, yet:
In 2015, the average age of a vehicle involved in a fatal crash was 12.5 years.
In 2016, the average age of a vehicle involved in a fatal crash was 12.9 years.
In 2017, the average age of a vehicle involved in a fatal crash was 13.1 years.
The oldest vehicles (those built 2001 or earlier) account for 20% of the fleet, but are involved in 36% of fatalities. In contrast, the newest vehicles (those built 2012-2017) account for 31% of the fleet, but are involved in just 12% of fatalities.
The rate of fatal crashes per registered vehicle for the oldest vehicles is four (4) times higher than that of the newest vehicles.
The 'Safer Vehicle Choices Save Lives' campaign has been produced to evoke community awareness and active consideration of one of the contributing factors to road fatalities - vehicle age and relative safety - and the effect safer vehicle choices can have on reducing road trauma. A ‘mistake’ on the road – whether it be yours or someone else’s – can be fatal, and the campaign aims to convey this.
View the campaign launch media release here.
The ANCAP television commercial and associated campaign materials bring to life the crash test between a 1998 Toyota Corolla and its current day equal, a 2015 Toyota Corolla, following Anne and Michael as they both start their days, oblivious to their imminent interaction – where one survives, and one does not.
Watch now and find out who survives.
The ‘Safer Vehicle Choices Save Lives’ integrated communications campaign offers ANCAP members, media outlets, journalists and other road safety users and stakeholders the following for download and use.
Print advertisements
Download the following three full page ANCAP print ads in a variety of formats from our campaign Dropbox.
Download the following three half page ANCAP print ads in a variety of formats from our campaign Dropbox.
Quarter page — 105mm x 148.5mm
Download the following three quarter page ANCAP print ads in a variety of formats from our campaign Dropbox.
Television commercials
TVC1# — 'Anne & the older car' — 30 seconds
Download the following 30 second television commercial from our campaign Dropbox.
TVC2# — 'Michael & the newer car’ — 30 seconds
Download the following 30 second television commercial from our campaign Dropbox.
TVC1# — 'Anne & the older car' — 45 seconds
Download the following 45 second television commercial from our campaign Dropbox.
TVC2# — 'Michael & the newer car’ — 45 seconds
Download the following 45 second television commercial from our campaign Dropbox.
Combined feature video — 60 seconds
Download the following 60 second combined television commercial from our campaign Dropbox.
Digital billboard
Download the following ANCAP digital billboard in a variety of formats from our campaign Dropbox.
Digital advertisements
Download the following frames for the ANCAP Leaderboard digital advertisement in a variety of formats from our campaign Dropbox.
Download the following frames for the ANCAP MRec digital advertisement in a variety of formats from our campaign Dropbox.
Social media
Rectangular Tiles — 2480px x 1754px
Download the following five ANCAP social media tiles in a variety of formats from our campaign Dropbox.
Taxi advertisement
Rear Window — 192.02mm x 125.98mm
Download the following ANCAP rear window taxi advertisement in a variety of formats from our campaign Dropbox.
Bus advertisements
Download the following ANCAP bus back advertisement in a variety of formats from our campaign Dropbox.
Download the following ANCAP bus shelter advertisement in a variety of formats from our campaign Dropbox.
Poster
Download the following ANCAP poster in a variety of formats from our campaign Dropbox.
Postcard
Download the following ANCAP postcard in a variety of formats from our campaign Dropbox.
Email signature
Download the following ANCAP email signature from our campaign Dropbox.
Desktop background
Download the following ANCAP desktop background in a variety of formats from our campaign Dropbox.
For campaign enquiries please contact:
Rhianne Robson Director – Communications & Advocacy
+61 (0)2 6232 0206
© 2018 ANCAP
